Audience research for paid targeting
Find where your buyers live. Then reach them.
Type what you sell and who buys it. Atlas suggests the towns and cities to target in any country, with local search demand, competition, growth and keywords for each one.
No subscription. Report credits never expire. Atlas never touches your ad accounts: it suggests, you decide.
Built onGHS population grid (European Commission)GeoNamesUN and World BankGoogle Ads data via DataForSEOGoogle MapsUK: ONS Census 2021, business counts and projections
Real reports
One search, every place ranked
Name a country, state or city and Atlas ranks its towns and cities on buyers within reach and growth, then adds live search demand and competitors when you use a live report.
✦Hot tubs for homeowners with big gardensSearch
UK example · 310 council areas, with postcodesExample report · Census 2021 and ONS data
- 93
South Norfolk
Main town Wymondham · NR14, NR9, NR1889KBuyers170Rivals+12.7%By 2035 - 93
Rushcliffe
Main town West Bridgford · NG12, NG2, NG1369KBuyers115Rivals+8.8%By 2035 - 90
Wokingham
RG41, RG6, RG40, RG1092KBuyers180Rivals+8.9%By 2035
NR14NR9hot tubs wymondhamhot tubs near mehot tubs long stratton
Buyers: people in neighbourhoods where at least 70% own their home and 40% live in detached houses. Rivals: registered businesses in the same trades (ONS, March 2026).
✦Solar panels for homeowners in TexasSearch
125 suggested towns and citiesExample report · GHS population grid
- 97
Houston
Texas, United States3.5MIn 25 km+17.1%Since 2015 - 95
San Antonio
Texas, United States2.2MIn 25 km+22.9%Since 2015 - 94
Plano
Texas, United States2.6MIn 25 km+16.0%Since 2015
solar panels houstonsolar panels san antoniosolar installers near mesolar panels plano
People: everyone within 25 km of each town in 2025, and the change since 2015 (GHS population grid). Live reports add search volumes and competitor counts for each town.
How it works
One search. A plan you can act on.
1
Describe your product and buyer
Plain English is fine: "dental implants for over-50s", "streetwear sold online to students", "family festival in Yorkshire". AI turns it into an audience, the trades you compete with, and the interests that matter.
2
Review the suggested places
Every town and city in your country is scored out of 100 on buyers within reach and growth, and live reports add search demand and competitors for each one.
3
Take it into your campaigns
Copy the places and keywords, export everything to Excel, or copy a campaign brief to paste into Claude with your pack's skills to write the ads, landing page and follow-ups.
What one report gives you
Everything you'd pull from five tools
- Where
Suggested places, rankedTowns and cities in any country, or the districts of a single city. UK: down to neighbourhoods and postcode districts.
- Who
Buyer profileThe buyer's age group for every country, from UN data. UK: income, housing and occupation from Census 2021.
- Demand
Local search demandSearches a month, cost per click and competition for your keywords in your country, plus local versions for the top 40 places, in one lookup.
- Rivals
CompetitionLive counts and ratings of competitors from Google Maps, anywhere. UK: registered businesses by trade per area.
- Growth
GrowthPopulation change since 2015 for every town worldwide, from the GHS population grid. UK: official projections to 2035.
- Interests
Local interests (England)66 measured interests per council, from live music and festivals to cycling, gaming and heritage visits.
- Rules
E-commerce lawsReturns, VAT, cookies, product safety and pricing rules for 46 countries, with sources.
A real result for "hot tubs for homeowners with big gardens". Live search volumes appear here when your plan includes live data.
Works with your packs
Atlas finds the people. Your pack turns them into customers.
Atlas answers where and who. Leadstoolpack answers what to say and how to convert. Each works on its own, and together they save you a step: Atlas's campaign brief drops straight into your pack's skills.
Audience Atlas
Where and who
- Places to target, ranked
- Local search demand
- Competition and growth
- Postcodes and keywords
Your pack
What to say
- Funnel and landing page skills
- Ad copy and email series
- Sales follow-ups
- Tracking checks
Pricing
Pay when you plan. No subscription.
Basic reports are free. Buy live reports when you're planning a campaign, and keep any you don't use: they never expire. Agencies running several clients can go monthly.
Free
Basic reports
$0
See where your buyers are before you spend anything.
- Suggested places in any country
- Population, age and growth data worldwide, plus UK census detail
- E-commerce laws for 46 countries
- Excel exports and campaign briefs
Most popular
5 live reports
$29one-off
For a business planning its next campaign.
- Everything in Free
- Search volumes, CPC and local demand for 40 areas per report
- Live competitor checks on Google Maps
- Credits never expire
Best value
15 live reports
$59one-off
For several products, locations or launches.
- Everything in 5 live reports
- $3.93 a report instead of $5.80
- Share across your own products
- Credits never expire
Agencies
Agency
$79a month
For agencies running reports for several clients.
- 60 live credits every month
- 350 AI requests a month
- Add report packs any time
- Cancel anytime
Own Leadstoolpack? You get 3 live reports included: sign in to Atlas with your pack licence key. Report packs are 20% off with the code in your pack library.
Checkout opens at launch. You can try a free report now.
What a live report includes
| Full report: keyword volumes, CPC and competition, local demand for the top 40 areas, keyword ideas | 1 credit |
| Keyword volumes located in a single town | 0.5 |
| Google Maps competitor check around a place | 0.6 |
| Anything already looked up in the last 30 days | Free |
| Basic reports without live data | Free |
No hidden costs
- Report packs are one-off payments. Nothing renews.
- Credits never expire, and Atlas shows how many you have left.
- Only the Agency plan is monthly, and you can cancel it any time from your receipt.
- Your pack works fully without Atlas, and Atlas works fully without a pack.
Coverage
What's covered today
Worldwide
Towns and cities
Suggested towns and cities in any country, ranked by buyers within reach and growth since 2015, with live search demand and competitors where you use live reports.
England and Wales
Neighbourhood depth
Council areas, neighbourhoods and postcodes, with income, housing, competition counts, forecasts and local interests.
46 markets
Countries and laws
Population, age, online and spending data for every country, and e-commerce law guides for 46 markets including the UK, US, EU and UAE.
Questions
Before you start
Does Atlas change my Google or Meta ad accounts?
No. Atlas never connects to your ad accounts. It suggests places, audiences and keywords; you decide what to use and set up your campaigns yourself.
Is it a subscription?
No, unless you choose the Agency plan. Report packs are one-off payments and the credits never expire, so you can buy a pack when you plan a campaign and use the rest next time.
What happens when my credits run out?
Basic reports keep working. Live keyword and Google Maps lookups pause until you add another pack, and anything looked up in the last 30 days still shows.
Where does the data come from?
Worldwide: the European Commission's GHS population grid (2015 and 2025), GeoNames towns, UN and World Bank country data, Google Ads data through DataForSEO, and Google Maps. In the UK, the Office for National Statistics (Census 2021, business counts, projections), the Welsh Government, and DCMS and Sport England surveys. Every report names its sources.
I sell outside the UK. Is it useful?
Yes. Atlas suggests towns and cities in any country, and live reports add local search demand and competitor checks there. England and Wales go deeper, down to neighbourhoods and postcodes. Try a free report for your country first.
How do I sign in?
Use the licence key from your purchase receipt, or your Leadstoolpack licence key. Enter it once in Atlas and it's remembered on that browser. To add another pack, choose "add a pack" in Atlas and enter its key.
How do I cancel the Agency plan?
Use the link in your receipt email. You keep access until the end of the month you've paid for, and any report pack credits stay yours.